{"title":"European Flax Pure Linen Products","description":"","products":[{"product_id":"european-flax-pure-linen-fitted-sheet-set-white","title":"EUROPEAN FLAX PURE LINEN FITTED SHEET - WHITE","description":"\u003cp\u003eEuropean flax pure linen fitted sheet set bring the ultimate in luxury, comfort, and durability to your bedroom. Made from 100% European French flax linen, these sheets are naturally breathable, soft and long-lasting, ensuring a perfect night’s sleep season after season.\u003c\/p\u003e\n\n\u003cp\u003eEuropean flax pure linen fitted sheet set offers a premium sleep experience with its smooth, textured weave that naturally regulates temperature, keeping you cool in summer and cozy in winter. Its elegant, timeless appearance complements a variety of bedroom décor styles, from contemporary to classic, creating a refined and sophisticated look.\u003c\/p\u003e\n\n\u003cp\u003eEach fitted sheet is designed with practicality in mind. The generous 40 cm elasticated drop, combined with a 3 cm reinforced elastic band, ensures a secure and snug fit on mattresses of varying depths, preventing slipping or bunching during the night. This meticulous construction makes it easy to make the bed while maintaining a crisp and tailored appearance.\u003c\/p\u003e\n\n\u003cp\u003eThe natural qualities of linen make the European flax pure linen fitted sheet set hypoallergenic and gentle on the skin, suitable for sensitive sleepers. Over time, linen becomes softer and more comfortable, offering enduring luxury that only improves with use. Ideal for pairing with matching linen flat sheets, pillowcases, or duvet covers, this fitted sheet forms the foundation of a luxurious bedding ensemble.\u003c\/p\u003e\n\n\u003cp\u003eSustainably sourced and expertly crafted, the European flax pure linen fitted sheet set not only enhances the comfort and aesthetics of your bedroom but also reflects a commitment to environmentally responsible materials and production. Experience the perfect combination of style, comfort and longevity with this essential addition to your sleep sanctuary.\u003c\/p\u003e\n\n\u003cp\u003eInvest in a pure linen fitted sheet today and enjoy the timeless elegance, breathable comfort and premium quality that only genuine European flax linen can provide.\u003c\/p\u003e\n\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e\n\n\u003cp\u003e*Please refer to the sizing chart below for your correct size*\u003c\/p\u003e","brand":"Whites Of London","offers":[{"title":"White \/ Queen","offer_id":52091570585889,"sku":null,"price":245.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ King","offer_id":51898138493217,"sku":null,"price":295.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2759\/2481\/files\/100_Linen_Fitted_Sheet.jpg?v=1759924426"},{"product_id":"pure-linen-duvet-cover-set-heirloom-glacier-blue","title":"PURE LINEN DUVET COVER SET HEIRLOOM - GLACIER BLUE","description":"\u003cp\u003ePure linen duvet cover set – Heirloom Glacier Blue brings timeless elegance and everyday luxury to your bedroom. Crafted from 100% European French flax, this pure linen duvet cover set offers the perfect combination of softness, durability, and breathable comfort. The natural texture of the linen ensures each piece feels effortlessly relaxed yet sophisticated, making it ideal for year-round use.\u003c\/p\u003e\n\n\u003cp\u003eEvery duvet cover set is meticulously handcrafted with crisp hand-tailored pintucks and the classic Victorian art of hemstitching, creating a refined and heirloom-quality finish. The Glacier Blue shade adds a serene, calming atmosphere to your sleep space, perfectly complementing modern and traditional interiors alike.\u003c\/p\u003e\n\n\u003cp\u003eFunctionality is seamlessly integrated with style. The duvet cover features a hidden button closure to maintain a clean, uninterrupted aesthetic, while the pillowcases are designed with elegant envelope closures. Inside the duvet cover, discreet corner ties secure your inserts, preventing shifting and ensuring a snug, comfortable night’s rest.\u003c\/p\u003e\n\n\u003cp\u003eThis pure linen duvet cover set is not only luxurious but also environmentally considerate, as linen is naturally durable and breathable, reducing the need for frequent washing. Its softness improves with every wash, giving you long-lasting comfort and an investment in quality bedding that only grows more beautiful over time.\u003c\/p\u003e\n\n\u003cp\u003eElevate your bedroom with the Heirloom Glacier Blue pure linen duvet cover set, where artisanal craftsmanship, functional design, and serene elegance meet to create a restful sanctuary. Indulge in the perfect balance of style, comfort, and longevity with this luxurious linen collection.\u003c\/p\u003e\n\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e\n\n\u003cp\u003e*Please refer to the sizing chart below for your correct size*\u003c\/p\u003e","brand":"Whites Of London","offers":[{"title":"Glacier Blue \/ King","offer_id":51898138755361,"sku":null,"price":535.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2759\/2481\/files\/R_36807.jpg?v=1759924432"},{"product_id":"pure-linen-duvet-cover-set-heirloom-whisper-white","title":"PURE LINEN DUVET COVER SET HEIRLOOM - WHISPER WHITE","description":"\u003cp\u003eExperience the everyday luxury of a pure linen duvet cover set with this beautifully tailored Heirloom bedding collection, crafted from 100% French flax linen. Renowned for its durability, elegance, and naturally textured drape, French linen adds airy softness and timeless style to your bedroom.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from European French Flax: Woven from the world’s finest flax grown in France, this pure linen duvet cover set delivers exceptional softness, strength, and natural beauty, creating bedding that looks and feels luxurious.\u003c\/p\u003e\n\n\u003cp\u003eBreathable Comfort All Year Round: Linen naturally regulates temperature, keeping you cool in summer and warm in winter. Its breathable, hypoallergenic, and antibacterial properties make this set gentle on both your skin and the environment, supporting sustainable and healthy living.\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted Detailing: This collection is meticulously crafted with crisp, hand-tailored pintucks combined with traditional hemstitching, adding elegant texture and visual interest. The duvet cover features a hidden button closure, while pillowcases use a convenient envelope closure. Internal duvet ties help secure your insert, ensuring a comfortable and snug night’s sleep.\u003c\/p\u003e\n\n\u003cp\u003eDurable and Long-Lasting: Designed to maintain its softness and beauty wash after wash, this pure linen duvet cover set offers long-lasting comfort for everyday use, making it an investment in both style and quality.\u003c\/p\u003e\n\n\u003cp\u003eUpgrade your bedroom with this Heirloom pure linen duvet cover set, combining breathable comfort, elegant design, and eco-friendly French linen craftsmanship. Transform your sleep space into a luxurious retreat with timeless style and all-season comfort.\u003c\/p\u003e\n\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e\n\n\u003cp\u003e*Please refer to the sizing chart below for your correct size*\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Whisper White \/ King Single","offer_id":51898143375649,"sku":null,"price":375.0,"currency_code":"NZD","in_stock":true},{"title":"Whisper White \/ Queen","offer_id":52362417242401,"sku":null,"price":475.0,"currency_code":"NZD","in_stock":true},{"title":"Whisper White \/ King","offer_id":52362417275169,"sku":null,"price":535.0,"currency_code":"NZD","in_stock":true},{"title":"Whisper White \/ Super King","offer_id":52362417307937,"sku":null,"price":595.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2759\/2481\/files\/R_34914.jpg?v=1771399393"},{"product_id":"pure-linen-duvet-cover-set-heirloom-peach-blossom","title":"PURE LINEN DUVET COVER SET HEIRLOOM - PEACH BLOSSOM","description":"\u003cp\u003eExperience the everyday luxury of a pure linen duvet cover set with this beautifully tailored Heirloom bedding collection, crafted from 100% French flax linen. Renowned for its durability, elegance, and naturally textured drape, French linen adds airy softness and timeless style to your bedroom.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from European French Flax: Woven from the world’s finest flax grown in France, this pure linen duvet cover set delivers exceptional softness, strength, and natural beauty, creating bedding that looks and feels luxurious.\u003c\/p\u003e\n\n\u003cp\u003eBreathable Comfort All Year Round: Linen naturally regulates temperature, keeping you cool in summer and warm in winter. Its breathable, hypoallergenic, and antibacterial properties make this set gentle on both your skin and the environment, supporting sustainable and healthy living.\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted Detailing: This collection is meticulously crafted with crisp, hand-tailored pintucks combined with traditional hemstitching, adding elegant texture and visual interest. The duvet cover features a hidden button closure, while pillowcases use a convenient envelope closure. Internal duvet ties help secure your insert, ensuring a comfortable and snug night’s sleep.\u003c\/p\u003e\n\n\u003cp\u003eDurable and Long-Lasting: Designed to maintain its softness and beauty wash after wash, this pure linen duvet cover set offers long-lasting comfort for everyday use, making it an investment in both style and quality.\u003c\/p\u003e\n\n\u003cp\u003eUpgrade your bedroom with this Heirloom pure linen duvet cover set, combining breathable comfort, elegant design, and eco-friendly French linen craftsmanship. Transform your sleep space into a luxurious retreat with timeless style and all-season comfort.\u003c\/p\u003e\n\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e\n\n\u003cp\u003e*Please refer to the sizing chart below for your correct size*\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Peach Blossom \/ King Single","offer_id":51898143408417,"sku":null,"price":375.0,"currency_code":"NZD","in_stock":true},{"title":"Peach Blossom \/ Queen","offer_id":52363167432993,"sku":null,"price":475.0,"currency_code":"NZD","in_stock":true},{"title":"Peach Blossom \/ King","offer_id":52363167465761,"sku":null,"price":535.0,"currency_code":"NZD","in_stock":true},{"title":"Peach Blossom \/ Super King","offer_id":52363167498529,"sku":null,"price":595.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2759\/2481\/files\/WOL-heirloom-duvet-cover-peach-blossom.jpg?v=1772611391"},{"product_id":"pure-linen-duvet-cover-set-lavender-blush-heirloom","title":"PURE LINEN DUVET COVER SET HEIRLOOM - LAVENDER BLUSH","description":"\u003cp\u003eThe pure linen duvet cover set in Lavender Blush Heirloom brings timeless luxury and craftsmanship to your bedroom. Made from 100% pure linen woven from premium European French flax , this exquisite bedding collection offers natural breathability, durability, and a beautifully relaxed texture that softens with every wash. Designed for comfort and elegance, this Pure Linen Duvet Cover set creates a serene sleeping environment while adding a refined aesthetic to your bed.\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted with attention to detail, the Lavender Blush Heirloom collection features crisp hand-tailored pintucks combined with the delicate Victorian art of hemstitching. These intricate design elements give the Linen Duvet Cover set a sophisticated heirloom look, making it an elegant centrepiece for both classic and contemporary bedrooms. The subtle lavender blush tone adds warmth and charm while maintaining a calming and luxurious atmosphere.\u003c\/p\u003e\n\n\u003cp\u003ePractical features ensure comfort and convenience every night. The duvet cover includes a hidden button closure for a seamless finish, while the pillowcases feature a neat envelope closure that keeps pillows perfectly in place. Each Linen Duvet Cover also includes interior corner ties that secure easily to the loops of duvet inserts, preventing shifting and ensuring a smooth, comfortable night’s rest.\u003c\/p\u003e\n\n\u003cp\u003eNaturally breathable and temperature-regulating, this Linen Duvet Cover set is ideal for year-round comfort, keeping you cool in summer and cozy in cooler months. Crafted for those who appreciate refined bedding, the Lavender Blush Heirloom collection is a luxurious investment that combines beauty, comfort, and enduring quality.\u003c\/p\u003e\n\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e\n\n\u003cp\u003e*Please refer to the sizing chart below for your correct size*\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Lavender Blush \/ King","offer_id":51898143441185,"sku":null,"price":535.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2759\/2481\/files\/heirloom-duvet-cover-lavender-blush-whites-of-london-india.jpg?v=1759924512"},{"product_id":"pure-linen-duvet-cover-set-heirloom-ivory","title":"PURE LINEN DUVET COVER SET HEIRLOOM - IVORY PEARL","description":"\u003cp\u003eElevate your bedroom with the Heirloom Pure Linen Duvet Cover set, crafted from 100% European French flax to deliver everyday luxury and comfort. Known for its durability, elegant drape, and naturally textured softness, this bedding brings breathable comfort and refined sophistication to any sleep space. Designed for year-round use, it combines timeless style with practical performance, creating a beautifully relaxed yet polished bedroom aesthetic.\u003c\/p\u003e\n\n\u003cp\u003eWoven from premium flax grown in France, the fabric is celebrated for its exceptional strength, softness, and natural beauty. The pure linen duvet cover set reflects expert craftsmanship, featuring crisp hand-tailored pintucks paired with the classic Victorian art of hemstitching. These elegant details add subtle texture and visual interest while maintaining a timeless design that complements both traditional and contemporary interiors.\u003c\/p\u003e\n\n\u003cp\u003eLinen is naturally breathable and temperature regulating, helping keep you cool in summer and warm in winter. It is also hypoallergenic and antibacterial, making it gentle on sensitive skin and suitable for everyday use. This thoughtful combination of comfort and functionality ensures the bedding remains both luxurious and practical.\u003c\/p\u003e\n\n\u003cp\u003eDesigned with convenience in mind, the duvet cover includes a hidden button closure, while the pillowcases feature elegant envelope closures for a neat finish. Discreet internal corner ties help secure your insert in place, ensuring a comfortable and undisturbed night’s sleep.\u003c\/p\u003e\n\n\u003cp\u003eThe Linen Duvet Cover set in Heirloom Ivory offers timeless elegance, breathable comfort, and exceptional craftsmanship—an investment in both style and quality for your home.\u003c\/p\u003e\n\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e\n\n\u003cp\u003e*Please refer to the sizing chart below for your correct size*\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Ivory \/ King Single","offer_id":52362412097825,"sku":null,"price":375.0,"currency_code":"NZD","in_stock":true},{"title":"Ivory \/ Queen","offer_id":52362412065057,"sku":null,"price":475.0,"currency_code":"NZD","in_stock":true},{"title":"Ivory \/ King","offer_id":52362412130593,"sku":null,"price":535.0,"currency_code":"NZD","in_stock":true},{"title":"Ivory \/ Super King","offer_id":52362412163361,"sku":null,"price":595.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2759\/2481\/files\/HEIRLOOMDUVET-WOL.jpg?v=1772611385"}],"url":"https:\/\/whitesoflondon.co.nz\/collections\/european-flax-pure-linen-products.oembed","provider":"Whites of London NZ","version":"1.0","type":"link"}